3 ways to engage with Homecare clients

To engage patients on their own terms, healthcare organizations will need to develop tools, processes, and practitioners that help patients define and achieve life goals; offer truly personalized guidance, and empower patients to take charge of their healing.

1. Help me measure healing according to my life goals.

Almost 85% of the respondents said clinical metrics did not reflect their experience of healing, so initiatives aligned to purely clinical goals will be less effective. Instead, organizations should base engagement strategies on goals meaningful to patients, whether their objective is to play soccer again, push a cart through the grocery store or sit on the floor with a grandchild. Such goals can be linked to underlying clinical measures and digital tools can help patients set milestones and measure progress toward reaching their goals.

2. Help me optimize my quality of life

Patients reported their treatment plans often were difficult to follow and did not offer real choices appropriate for their situations. Today’s technology, including smartphones and tablets, can offer contextualized recommendations and guidance based on a specific patient’s goals, lifestyle, abilities, and resources that are backed with artificial intelligence (AI), machine learning and analytics that “know” a specific patient. With easy-to-access, practical, and realistic guidance about how to fit care into their lives, the study found patients were three and a half times more likely to follow their treatment plan.

3. Help me get information from my peers

Only a little more than one-third of the respondents said they read the boilerplate drug and follow-up information given out by physicians. Patients more often turn to their peers for experience-based insights and recommendations. Instead of discouraging this practice, an engagement program must help patients access, triangulate and evaluate peer-supplied data.

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